My favorite part is the baitcasting reel sound effects during the first cast. But in trying to find a video online of this commercial, I found a blog about it here (yeah, commercial link but whatever...) with the following quote:

-- "FUN SWAfact: The actor in the current television spot and shown in the photo here is a true fly fisherman. He spent all day standing in the river and probably cast his line more than 200 times to capture just the right shot. We had another professional fly fisherman on-set who was often crouching in the water right next to him, off camera, coaching every cast to make it look as authentic as possible. We think he looks great! Who's hungry for trout?"
Looking around some more, I think this reflector/shade (?) may be part of the cause of the upside down loop and some sloppiness:
I'll just have to take solace in the fact that no one is filming my cast with such high quality cameras.
Dalton
http://www.tpfr.org
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